With topics and material being so weighty on the site, we, along with the client, decided to move in a direction counter the trend in websites of serving up the next piece of content for the sake of engagement. Instead, everything from the aesthetics to the cadence and pacing of the literature, audio, and video is intended to block out noise and slow the audience down enough to ingest what they are consuming.

Single-color, hand-drawn spot illustrations and vignettes were developed for a touch of warmth, depth, and dimension for articles and page covers.

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