JURA creates innovative accessories for mobile devices, with the goal of simplifying user experience through an effortless and elegant approach.
Their first product, Anchor, delivers by providing on-the-go accessibility to users of Apple AirPods® by providing an attachment method which does not hide the beautiful design of the AirPods or complicate usability.
A simple product called for an equally simple brand identity.
And that’s where we began.
We began this project with the logo. The letter forms of the name lent themselves to a playful anagram. Once we had the mark developed, the path forward for the rest of the identity was clear.
To really lean into the simplicity, we challenged ourselves to create a robust repertoire with as few visual elements as possible—constraining the complete brand identity to two shapes, two colors, and a handful of schematics and product renderings.
– James Wharton, Jura
Be connected, not tied down.
Be tethered, but also, unfettered.
A click that will stick, but never bound.
Be you. Be everywhere. Freedom. Found.
A moment. Yours.
Turn it up. Lose the crowd.
Find a friend. Share a beat.
Move on. Live. Loud.
Connect. Disconnect.
Move. Slow. Quick.
Anchor, by JURA.
Click . Unclick . Click
